The Challenge A medical device manufacturer wanted to test the viability of a newly developed product prototype. The study needed to explore how specialists would maneuver the medical device under different scenarios, including one where they would need to wear scrubs and gloves during the interview to simulate an actual procedure setting. An interviewer would…
The Challenge A behavioral economics marketing company wanted to showcase its expertise in applying heuristic psychology within the context of focus groups to both internal and external stakeholders. The challenge was to conduct the groups in the marketing company’s office conference room. Some stakeholders would also be observing the groups from a separate conference room…
The Challenge A client in the tech industry wanted to observe market research participants interacting with an AI virtual assistant while utilizing the company’s product app from their smartphones. The goal was to discover sources of delight as well as points of frustration from a consumer perspective. The participants used the app to complete a…
