Posted on 05/28/21 by Jezreel Biscocho The new normal brought a lot of changes in how people communicate. Staying indoors is encouraged so relying on technology to see colleagues, attend virtual conferences or conduct IDIs and focus groups for market research is now a trend. No wonder video has become one of the world’s most essential…
Posted on 03/05/21 by Rafael Roxas Ethnography delves into how we as human beings react to certain circumstances in real life and how it is influenced by a variety of factors such as our environments where the events take place and the cultures that we were nurtured in. These observations play a key role when working to determine…
Posted on 10/30/20 by Rebecca West According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail. Product testing enables businesses to gauge consumer interest and receive feedback on areas that need improvement. It enables the understanding of consumer preferences and drivers that will determine if the product…