Webcam on top of a computer

4 Ways to Improve Webcam Quality

Posted on 05/28/21 by Jezreel Biscocho The new normal brought a lot of changes in how people communicate. Staying indoors is encouraged so relying on technology to see colleagues, attend virtual conferences or conduct IDIs and focus groups for market research is now a trend. No wonder video has become one of the world’s most essential…

Five Steps to Successful Product Testing Right Now

Posted on 10/30/20 by Rebecca West According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail. Product testing enables businesses to gauge consumer interest and receive feedback on areas that need improvement. It enables the understanding of consumer preferences and drivers that will determine if the product…